In-store events offer stores a direct way to engage customers and make shopping more appealing. They enable businesses to create experiences that encourage people to visit and explore what their store has to offer. While hosting events often requires some investment in time, manpower, and financial resources, they can enhance your store’s presence and visibility. A well-executed event even has the potential to significantly increase foot traffic, giving your business a competitive edge in the industry. This article highlights how hosting in-store events can help attract more visitors and how its impact supports business growth.
Sparks Curiosity and Interest
In-store events naturally attract attention because they create a break from the ordinary shopping experience. When people hear that something different is happening at a store, whether it’s a product showcase, a themed activity, or an interactive demonstration, they often feel compelled to check it out. This sense of curiosity is powerful because it can draw in not only loyal customers but also individuals who might not have considered visiting otherwise. For many shoppers, the question of “What’s going on there?” is enough to bring them through the door and see what all the commotion is about.
New and Exclusive Products Give Shoppers a Reason to Visit
Shoppers are drawn to products that feel fresh, exclusive, or hard to find. The appeal comes from the sense of novelty and the excitement of being among the first to experience something new. As a result, that anticipation often motivates people to visit a store sooner rather than later. To build on this momentum, hosting an in-store event to introduce a new product gives them a clear reason to act on that interest.
When planning for the event, make sure to design an experience that aligns with the purpose of the product. For instance, if you’re featuring a new line of cooking tools, a workshop event where customers can try them in a live cooking demo creates a direct connection between the product and its use. This way, the event not only showcases the product but also demonstrates its value in a way that encourages people to visit and participate.
In-Store Excitement Drives Impulse Purchases
The energy of an in-store event often changes how people shop. Instead of browsing casually, customers get caught up in the lively atmosphere and are more open to making unplanned purchases. Temporary discounts, event-only bundles, or limited stock displays heighten this sense of urgency, nudging shoppers to buy on the spot rather than waiting for another day. In this way, the excitement generated by your event not only brings people through the doors but also encourages tangible, measurable results for your business.
To keep the checkout process smooth during your in-store event, make sure your sales team is equipped with modern payment terminals. The Maya Terminal is a great option in this regard. Unlike older POS terminals, this portable terminal device from Maya Business enables your staff to complete transactions anywhere in the store, preventing long lines from slowing down customers who are participating in your event. This payment terminal machine accepts credit cards, debit cards, e-wallets, and QR Ph, making it convenient in terms of accommodating customers who may have a wide range of payment preferences. With this device by Maya, your team can focus on engaging attendees and maintaining the event’s energy while ensuring that every sale is processed quickly and efficiently.
Encourages Word-of-Mouth and Social Sharing
A well-planned in-store event doesn’t end when customers walk out the door; it continues to generate buzz as attendees share their experiences with people they know. Customers who had a great time at your event are likely to talk about what they saw, tried, or enjoyed and share it with their friends and family. Many also take to social media to post photos, short videos, or quick updates, extending your brand’s visibility beyond those who were present.
This kind of promotion carries weight because it comes directly from real customers. People are more likely to pay attention when they see or hear about an event from someone they trust. As more conversations and posts circulate, awareness builds, and those who missed the event may feel motivated to attend the next one or swing by your store just to see what they heard about.
Provides a Memorable Brand Experience
In-store events transform ordinary shopping into an experience that customers remember. A well-designed environment, creative presentations, and unique activities leave a strong impression on visitors and clearly communicate what your brand stands for. These distinctive elements help your business stand out from competitors and make customers feel that their visit is valued. Furthermore, when customers recall the positive moments they had from the event, they’re more likely to return and view your store as a destination rather than just a place to make purchases.
In-store events offer a way to make a store more dynamic and engaging for customers. When planned and executed thoughtfully, they leave a lasting impression that encourages visits and fosters loyalty. Over time, consistently hosting such events helps you grow your customer base, strengthening your business’s overall presence as a result.
Streamline Transactions Even During Busy In-Store Events with Maya Terminal
Maintaining a smooth checkout process during a hectic in-store event can be challenging, but with Maya Terminal, you can complete transactions efficiently. The device’s portability and compatibility with a range of payment methods can streamline transactions and reduce wait time, making it one of the best card payment terminals available today. To get your Maya Terminal device, simply sign up for Maya Business and complete your application.
Setting up a Maya Business account also lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, allowing you to have another funding source to further develop your business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions.
