The e-commerce world is a highly competitive marketplace with duplicated products listed on multiple platforms. Whether you have your products listed on a large e-commerce marketplace or your own Shopify or WooCommerce website, standing out in a crowded online arena is a tough challenge.
To boost your visibility and conversion rates, you need to focus on creating product listings that grab your customers’ attention and provide them with the information they are looking for. As much as possible, you should answer their questions and concerns even before they think of asking them. In doing so, you will raise the chances of converting a web visit to a purchase. Properly informed, your customer can add to cart and checkout through a Shopify or Woocommerce payment gateway, much like the Maya Checkout. This smooth shopping experience, from start to finish, can help drive customer satisfaction and foster customer loyalty. And it all begins with a powerful product listing.
Let’s discover how to create compelling product listings that can persuade your customers to hit that Add to Cart button.
1. Add High-Resolution Images
In e-commerce, the first impression often seals the deal, and in the virtual realm, visuals play a starring role. Just how important are images in a listing? In a report cited by Medium, it was stated that 75 percent of online shoppers base their purchasing decisions on product photos. That’s why your product listing should always include high-resolution but optimized images. This will help provide potential buyers with a detailed preview of your product.
It’s not enough to have just one good photo; consider showcasing the item from various angles to give a comprehensive view of the product’s physical characteristics. Moreover, a zoom feature can add an extra layer of detail, which should instill further confidence in the buyer regarding the quality of the product.
2. Include Videos to Demonstrate How the Product Fits or Works
While images are powerful, videos take the customer experience to a whole new level. In other markets, it was observed that consumers are more likely to purchase products following exposure to videos highlighting the attributes of those products. Similar consumer behaviors might be observed among Filipino buyers. This preference for video-based information harkens back to the time when infomercials were what people spent their time and money on. With a well-crafted video, you can demonstrate how the product fits into your customer’s daily life or showcase its functionalities in action.
3. Craft Compelling Headlines and Descriptions
The headline is your product's first point of contact with potential buyers, so it needs to be attention-grabbing. In most cases, it’s also the meta title that the customer sees on a Google search results page, so you need to get to the point within the first 60 characters. Aside from the product’s actual name, consider incorporating keywords that resonate with your target audience and will help improve search engine visibility.
In terms of the actual product description, make sure to use impactful language that conveys the unique selling propositions and highlights the benefits of the product. You can focus on the advantages rather than just the plain features to inform customers how the product can help improve their lives. Again, don’t forget to incorporate well-researched keywords to ensure that people who search for your product will find your page.
4. Manage Your Product Reviews
Positive reviews serve as powerful social proof that builds trust and credibility among potential buyers. In a survey conducted by Fera.ai, 93 percent of consumers say that online reviews influenced their purchase decisions.
To build up your online reputation, encourage satisfied customers to leave reviews and testimonials. More importantly, pay attention to negative reviews. Use them as opportunities for improvement and to showcase your commitment to customer satisfaction.
5. Design a Visually Pleasing and Functional Product Page
Your product pages’ design and layout can significantly impact customer experience. As such, consider opting for a clean and organized layout that highlights all the essential information previously discussed, such as pricing, product specifications, and customer reviews. Also make sure to utilize a color scheme that not only complements your brand identity but also enhances readability, and ensure that your call-to-action buttons, like "Add to Cart" and "Buy Now," are likewise very visible and prominently displayed on the page. Finally, prioritize mobile responsiveness to cater to users on various devices. A well-designed and functional product page not only captures the attention of buyers but also guides customers seamlessly through the purchasing journey.
Complement Your E-Commerce Website with a Leading Payment Gateway Solution
With so many online vendors and businesses selling similar products, the e-commerce landscape can sometimes be overwhelming for customers. However, with your expertly crafted product listings, you can grab people’s attention and keep them coming back to do more business with your store. Make sure to implement the above-mentioned tips to stand out from the virtual crowd, and use a reliable payment gateway solution that can help you convert more visitors into paying customers.
Signing up for Maya Business doesn’t only give you access to industry-leading payment solutions, you also get to enjoy some of the best business banking products available in the country. You can, for example, open a Maya Business Deposit account, which can serve as your settlement account. Enjoy an amazing 2.5% per annum interest rate, which translates to PHP 25,000 earnings for every PHP 1 million deposit. On top of that, the account allows you to send funds to your partners and suppliers free of charge through InstaPay and PESONet.
You will be also eligible to take out a Maya Flexi Loan, a collateral-free credit line that will give you access to financing of up to PHP 2 million within 3 months. This can boost the cash flow of your online business, allowing it to thrive and grow. Just use Maya Business as your primary processor for all wallet and card transactions; the more you use Maya Business solutions, the better the loan offer becomes.
Sign up for Maya Business today to experience the many benefits of Maya Business Solutions.
