For e-commerce businesses, creating a trusted and emotionally compelling brand is just as important as setting up a professional-looking website. This is much easier said than done. Crafting a unique, unforgettable brand with a strong following is something that can take years. But if you want your e-commerce site to be a success, it’s something that you’ll need to dedicate a serious amount of time and resources to.
There is, sadly, no quick fix that can guarantee lasting success for any online business. However, you can better find your footing and put the odds in your favor Maya Pluginsby following a few validated strategies. Start your online branding journey right with the strategies below:
1) Use Trusted Technology Platforms
Rather than reinventing the wheel, you can use trusted solutions for building and maintaining your site. Leveraging widely recognized web solutions will ensure a solid foundation for your online store and, critically, help earn the trust of visitors who are still unfamiliar with your business.
For online payments, Maya Business is fast gaining popularity among Philippine-based SMEs and consumers alike. Maya Checkout, our proprietary payment processing module that’s popular as a WooCommerce and Shopify payment gateway solution, can easily be integrated into websites built on these two popular e-commerce platforms, offering unparalleled customer trust while also giving any e-commerce site the ability to accept all payments. To integrate a trusted payment gateway, Shopify and WooCommerce webmasters simply need to download and install the right Maya Plugin.
2) Offer a Clear Value Proposition
Creating a winning brand involves more than integrating athird-party payment gateway Shopifyand WooCommerce site customers trust. Importantly, it also involves clearly communicating the offers and values that set your online business apart.
Begin by identifying your business’s unique value proposition. Next, taking your target market into account, find ways to communicate this in as simple a way as possible. Focus on the real benefits you’re providing your customers and not just the features of your products or services. Whether it's competitive pricing, superior quality, or exceptional customer service, make sure that your value proposition is evident throughout your website.
3) Develop Your Visual Identity
The meanings and emotional qualities of different visuals are directly tied to convention and culture. This means that you should only start developing the visual parts of your brand after you’ve figured out what it is you want your business to achieve.
Creating coherent, unique visuals can be difficult, even with the aid of generative AI. Indeed, developing visuals without a firm grasp of the technical and cultural challenges may even result in a generic look that fails to distinguish or build trust in your business.
In any case, whatever approach you choose to take, try to aim for consistency in your business’s logo, color palette, and typography—both online and offline. Seriously investing in visual consistency builds recognition and trust, both things that your brand will need to prosper in the vast online marketplace.
4) Speak with a Consistent Brand Voice
Your brand voice is your business’s “personality” as it is expressed through your content. As with your visuals, your product descriptions, blog posts, and other online content need to maintain a consistent brand voice if you want customers to connect with it. Again, this consistency will be necessary for setting your e-commerce site apart from its competitors.
5) Use Storytelling to Drive Emotional Engagement
When done right, storytelling can be a powerful tool for creating truly human connections with your audience. Using your established brand voice, share your brand's journey and the impact it’s made on real people. In this way, your content can be used to reinforce your brand narrative and create valuable emotional arguments that result in customer conversions.
6) Build a Positive Community
As your online business progresses, you’ll no doubt come across a lot of people. Whether these people are customers, suppliers, or employees, you’ll gain opportunities to build a brand-centered community and further strengthen your intended narratives.
Social media is, of course, the most important place for community-building but you shouldn’t neglect other avenues for this. Initiating virtual and offline events, customer loyalty programs, and even offering employees great perks are all things that you can do to reinforce your brand and create organic communities that consistently drive new conversions.
Increase Brand Love for Your Shopify Site with Maya Plugins
With Maya Plugins, you can easily integrate the WooCommerce and Shopify payment gateways that businesses in the Philippines rely on into your website. Offer your customers a trusted, secure, and easy-to-use gateway for processing their card, digital wallet, and QR code payments. Sign up for Maya Business to download a Maya Plugin today.
Signing up for Maya Business also unlocks a Maya Business Deposit account that you can use for your payment settlements. With a generous 2.5% per annum interest rate, this business banking product lets the cash in your account grow 20-25x faster compared to other similar business banking products, making your funds earn an extra PHP 25,000 yearly on a PHP 1 million deposit.
Signing up also sets you up for a Maya Flexi Loan offer valued as high as PHP 2 million. With your loan, you can quickly develop a strong brand identity for your e-commerce site and set your business apart from the competition. For more attractive loan offers, simply use Maya as your primary processor for all wallet and card payments.
Send in your completed Maya Business application today to secure Maya Plugins and reap the business-boosting benefits of other Maya Business solutions.
