Ever heard the saying, “Don’t fix what isn’t broken”? Many business owners apply that idea to their e-commerce site, thinking that as long as it’s functioning, there’s no need to change anything. But the digital commerce industry is moving at breakneck speed. An older website, even if it still works, can very soon start to feel outdated compared to competitors offering smoother navigation, cleaner layouts, and faster loading times. Shoppers today expect convenience, and they won’t hesitate to leave a web store that feels clunky or behind the times.
This is why keeping your e-commerce website updated is essential if you want to stay competitive. A redesign isn’t just about making things look nicer; it’s about meeting customer expectations and ensuring your business doesn’t lose potential sales to more modern alternatives. The tricky part is knowing when your site actually needs a refresh. To help you figure it out, here are key signs that it might be time to redesign your e-commerce website.
1. Rising Cart Abandonment
When you see more shoppers adding items to their carts but leaving before completing the purchase, it often means your checkout process is creating friction. A complicated or outdated flow can make buyers hesitate, especially if the steps feel confusing or the payment options are limited. Simplifying forms, improving the layout, and offering reliable ways to pay to make checkout feel more welcoming.
This is especially important if your e-commerce site runs on Shopify. Since Shopify Payments isn’t available locally yet, you need a dependable Shopify payment gateway Philippine customers can trust. The Maya Plugin for Shopify addresses this need by integrating Maya Checkout into your store. This third-party payment gateway Shopify solution from Maya lets you accept credit cards, debit cards, e-wallets, QR Ph, and other local payment methods. It installs quickly and can be activated within minutes. With Maya business solutions supporting your transactions, customers enjoy a smoother, hassle-free checkout experience that can help lower cart abandonment rates.
2. Slow Loading Times
Pages that take too long to load can quickly frustrate customers and drive them away, often because of outdated code or unoptimized images. A redesign focused on speed helps your site handle media, scripts, and background processes more efficiently, allowing shoppers to browse your catalog without delays. When your site is optimized, every step of the customer journey flows more smoothly, creating a better experience and increasing the likelihood of completed purchases.
3. Outdated Look and Feel
If your site looks old or inconsistent with your brand’s identity, visitors may question your business’s credibility. A modern, visually appealing website helps build trust and makes shoppers more comfortable browsing and purchasing. Even small updates, such as improved typography or clearer product displays, can make a meaningful difference in the overall user experience. When customers see a site that looks fresh and functions well, it can lead to stronger engagement and increased sales over time.
4. Poor Mobile Experience
Many shoppers browse and buy directly from their phones, so a site that doesn’t adapt to mobile screens can cost you sales. Hard-to-click buttons, small text, or images that don’t scale properly can frustrate users and make them leave for competitors. A mobile-optimized redesign ensures that navigation, search, product filters, and checkout all work smoothly, creating a comfortable experience that keeps customers engaged across phones and tablets.
5. Difficult Navigation
If shoppers struggle to find products or pages, they may quickly lose interest. Confusing menus and weak search functions often lead to frustration. A redesign can reorganize your menu structure, improve product categorization, and add filters that help customers quickly narrow down their choices. Improving navigation also encourages shoppers to discover new items they might not have considered. This enhances the browsing experience and can increase average order value when done effectively.
6. Limited Functionality or Outdated Features
Customers today expect more than basic product listings. They look for reviews, personalized recommendations, chat support, and smooth checkout experiences. If your site lacks these features or only offers a minimal set of tools, it may feel behind the times compared to competitors. A redesign can help you integrate modern e-commerce functions that make shopping more convenient and enjoyable.
This also includes updating your available payment options. Some stores only offer a few methods, which can disappoint shoppers who prefer other ways to pay. If you’re using the Shopify platform, you can install the Maya Plugin for Shopify to start accepting more payment methods. This helps you stand out from competitors with limited options and improves customer satisfaction by letting buyers pay the way they want.
7. Frequent Technical Issues
Persistent glitches like broken links, checkout errors, missing images, or pages that load incorrectly indicate deeper problems in your website’s structure. These issues can disrupt the shopping experience and reduce customer trust. A redesign helps repair faulty elements and rebuild your site on a more stable foundation, ensuring that visitors can browse and purchase without encountering errors.
In particular, upgrading your payment experience is a key step in resolving technical checkout issues. Maya Checkout, which you can install on your Shopify-based store using Maya’s payment gateway Shopify plugin, is a modern payment gateway designed to keep transactions seamless. It also offers 24/7 fraud protection, giving both you and your customers peace of mind that payments are secure. By switching to this reliable solution, you can reduce problems like slow or buggy checkouts that often lead to abandoned purchases.
Help Your E-commerce Website Stand Out with Maya Business Solutions
Don't let your e-commerce website be the reason customers leave or switch to competitors. A well-designed site ensures smooth browsing and a positive experience that keeps shoppers coming back. This includes upgrading your checkout process, one of the most crucial parts of online shopping. Sign up for Maya Business to access solutions like the Maya Plugins for Shopify and WooCommerce, Maya Checkout, and more that make your checkout seamless and secure.
Setting up a Maya Business account lets you open a Maya Business Deposit account to use as your settlement account. With an industry-leading 2.5% per annum interest rate, you could earn PHP 25,000 in interest per year on a PHP 1 million deposit. On top of that, you can send money to your partners and suppliers for free via InstaPay and PESONet, helping you save even more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan of up to PHP 2 million in just three months, which you can use to invest in improving your e-commerce site. Remember to use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions and enhance your e-commerce website, keeping it competitive and ready for growth.
