A well-designed e-commerce website should provide a complete shopping experience that guides visitors from curiosity to conversion. It’s important, then, to ensure that every page on your website plays a role in building customer trust and helping them buy with confidence. Having the right pages can make all the difference, especially if you want your customers to enjoy shopping with you and actively seek your brand over your competitors. Here’s a list of the web pages that you should consider essential to your e-commerce website:
1. Homepage
Your homepage sets the tone for your entire online business. It’s where visitors form their first impressions, so it should clearly reflect your brand identity and value proposition.
A clean design and concise message can make your brand more memorable to visitors. You can also highlight bestsellers and current promotions and ensure that key links, such as to your product catalogue and contact information, are easy to find. Finally, add a clear call to action like “Shop Now” or “Explore Collections” to direct visitors to where you want them to go next.
2. Product Pages
Your product pages are where visitors become buyers. Considering the purpose of this page, it makes sense to use clear, persuasive descriptions that focus on product benefits as well as features. It’s also good practice to include multiple high-quality images or short videos that show the product in use, and to make pricing, stock, and sizing details easy to see.
Customer reviews or ratings are powerful trust signals, so display them on these pages, too. This feature can help prospective customers become more confident in their decision to purchase.
3. Checkout Page
A smooth, secure checkout experience can make or break a sale. Avoid the use of long or confusing forms, as doing so often leads to cart abandonment. Rather, make it a goal to simplify the process as much as possible. Give customers the option to choose their preferred payment method and assure them that their details are safe, but limit the steps to only what’s necessary.
Maya Business offers Maya Checkout, a WooCommerce or Shopify payment gateway Philippine businesses trust, and using it will help you attain all these goals. The good news is that even without technical skills, you can set up this third-party payment gateway on Shopify or WooCommerce websites in a matter of minutes. Simply use the Maya plugin for Shopify or WooCommerce, after which you can let customers securely complete their transactions using debit and credit cards, e-wallets, and QR Ph codes. With Maya Checkout as your e-commerce payment gateway, you can effectively streamline your checkout process and increase conversions.
4. About Us Page
People buy from businesses they trust. One way to gain customer trust is by telling them your story on your About Us page. This part of your website can help humanize your brand and give visitors a reason to connect with you.
It’s the perfect place to share how you started, what drives you, and what makes your products special. Include photos of your team, workspace, or production process to show the real people behind your store. When done right, this page turns casual browsers into loyal supporters who feel confident about where their money is going.
5. Contact Page
Customers should be able to reach you easily in case they have questions about products or need support with an order. A simple contact form, your business email, and phone number should be the focus of this page. If you have a physical location, include an address or embedded map to make it easier for customers to connect with you.
Adding links to your social media channels or a live chat option can also make customers feel heard and valued. The easier it is to contact you, the more trustworthy your store appears.
6. FAQ Page
An FAQ page helps customers find answers quickly without needing to reach out. It also saves your team time by reducing repetitive inquiries. This page can also boost your search visibility. Many shoppers type natural questions into search engines, and a well-written FAQ page gives your website a chance to appear in those results.
7. Shipping and Returns Page
One of the fastest ways to lose trust is to hide or complicate your shipping and return policies. Make it a point, then, to be transparent from the start. List your delivery options, estimated timelines, and any associated fees. For returns, explain the steps clearly and outline any conditions for refunds or exchanges. When customers know exactly what to expect, they’re far more likely to buy and come back.
8. Privacy Policy and Terms Pages
These pages might not be flashy, but they are vital for credibility and legal compliance. Your Privacy Policy shows customers that you take their personal data seriously, while your Terms and Conditions page sets out the rules for using your site and buying from your store. Clear policies not only protect your business but also show that you operate responsibly.
9. Blog Page
Maintaining a blog gives you the opportunity to build authority and deepen customer relationships. Maximize the use of this page by sharing useful content, such as buying guides or product care tips. You can also post behind-the-scenes stories about your brand to show customers how your items are made.
Also, remember that search engines love fresh, relevant content, so maintaining an active blog can also help you rank higher in results.
Partner with Maya Business to Further Grow Your E-Commerce Business
Once your essential pages are in place, you’ll want to make sure your online store is backed by tools that help you grow. This is exactly what you’ll get by signing up for Maya Business.
Aside from getting access to online payment solutions, setting up a Maya Business account allows you to open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. On top of this, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet and further reduce the cost of completing business transactions.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, which can fund your expansion plans. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Unlock these benefits by signing up for Maya Business today, and equip your e-commerce store with solutions designed to help you sell smarter and grow confidently.
