A modern e-commerce website can look sleek and professional on the surface, but if it lacks the right features behind the scenes, customers may leave long before they reach checkout. From slow loading times to limited payment options, small issues can have a big impact on how shoppers experience your site and whether they return for more business.
At Maya Business, we understand the day-to-day challenges Filipino entrepreneurs like you face when running an online store. That’s why we’ve built tools that simplify digital transactions and reinforce site reliability to help your business navigate shifting customer demands with confidence.
To build a site that performs well both functionally and visually, you need to pay attention to the specific elements that affect customer experience. Here’s what every e-commerce website should have to stay competitive.
1. Seamless and Secure Checkout Experience
A study from Cornell University found that simplifying the checkout process can lead to nearly a 30% increase in customer spending over time. It revealed that shoppers who used one-click checkout also visited the site more often and explored a wider range of products, highlighting how a frictionless payment experience can directly influence engagement and sales.
The takeaway for e-commerce merchants is clear: when checkout is seamless, customers engage more and spend more. That’s why a reliable payment experience should be a top priority for any online store. A smooth checkout reduces friction and sends a clear message that your site is stable and worth buying from.
If your site runs on WooCommerce or WordPress, the Maya Plugin for WooCommerce is a practical solution. This plugin can be used to easily install Maya Checkout, giving you access to a WooCommerce payment gateway that’s secure and locally relevant. It supports major payment methods in the Philippines and integrates smoothly with your site, which means your checkout is always ready when your customers are.
2. Mobile-Optimized Design
In the Philippines, a growing number of online shoppers use mobile phones as their primary device. If your site isn’t built to perform well on smaller screens, you may lose potential customers before they’ve even browsed your offerings. Difficult site navigation, whether it involves awkward zooming or long load times, can quickly push visitors away before they’ve had a chance to explore your offerings.
To avoid those common pitfalls, businesses need to think beyond surface-level responsiveness and prioritize mobile-first design choices. That means pages should load quickly, navigation should be intuitive, buttons should be easy to tap, and checkout should be seamless across devices. These factors influence how comfortably customers can engage with your site and whether they complete a purchase.
As mobile-first behavior continues to dominate browsing and buying habits, designing with smartphones in mind is no longer optional. It’s a baseline requirement for competitive e-commerce.
3. Flexible and Localized Payment Options
Customers are more likely to complete a purchase when they see payment methods they know and trust. Whether that’s debit or credit cards, e-wallets, or QR codes, offering a flexible mix of options signals that your store is built for their convenience, not just yours.
This matters even more when serving a local market. In the Philippines, digital wallets and QR Ph have become everyday tools for consumers, yet many online stores still limit themselves to a narrow range of payment methods, leading to higher cart abandonment and missed conversions.
To offer an efficient payment experience, your site needs a solution that reflects how modern Filipinos actually pay. If your website is built on the WooCommerce or WordPress platform, the Maya Plugin for WooCommerce makes it easy to install Maya Checkout, a payment gateway WooCommerce merchants trust for seamless transactions across a wide range of locally preferred payment methods.
4. Scalable Backend and Plugin Ecosystem
A website that works today might not be sufficiently equipped for tomorrow. As your store attracts more customers or expands its product lines and services, your backend needs to keep pace with this growth.
Scalability is a core requirement for any e-commerce site built for long-term success. A scalable setup includes flexible infrastructure and dependable integrations. It also features plugins that can grow with your business. From inventory syncing to payment processing, every component should contribute to smoother operations, even as customer demand increases.
For online shops on WordPress, a robust tool like the Maya Plugin for WooCommerce can support business growth. This plugin functions as a reliable tool for installing a custom payment gateway WooCommerce users can rely on, offering secure payment features and ongoing performance updates. It's designed for sustained performance and not just initial launch.
5. Reliable Performance and Site Speed
Contrary to a common misconception, speed and stability aren’t merely technical concerns, as they shape how customers perceive your brand. A slow or glitchy website can undermine even the most well-curated product catalog. Shoppers may not wait around for your site to load, especially when they have alternatives just a few clicks away.
To deliver a smooth experience, you’ll need to streamline your code, optimize images, use a content delivery network, and choose well-engineered plugins that don’t bog down your site. Every component should work together to contribute to optimal performance.
That’s another reason merchants turn to Maya Business when they need a high-performance payment gateway. The Maya Plugin for WooCommerce is designed to run efficiently within the WooCommerce ecosystem. It undergoes regular updates and performance testing so you can maintain secure payment capabilities without compromising load time or site responsiveness.
Power Your Online Store with Maya Business Solutions
Sign up for Maya Business to streamline your online payment experience and boost your e-commerce site’s performance. With the Maya Plugin for WooCommerce, you can easily install Maya Checkout on your WooCommerce- or WordPress-based website, giving your business a payment gateway tailored to the Philippine market.
In addition, setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, helping you save more as your business scales.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, giving you another funding source to further develop your online business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better your loan offer gets.
Sign up for Maya Business today to access solutions that support not only performance, but also flexibility and growth.
