According to data gathering platform Statista, the Philippines ranked third in Southeast Asia for the highest digital payment transaction value in 2024. This reflects just how deeply online payments have become embedded in everyday commerce. As more consumers shift toward cashless, digital-first shopping experiences, having an efficient online payments gateway is now essential for any e-commerce business.
However, simply having an online payment system in place isn’t enough. It also needs to be secure, user-friendly, and aligned with how your customers prefer to pay. Slow processing, limited payment options, or a confusing checkout flow can quickly frustrate users and lead to abandoned carts, hurting both your brand and your sales. That’s why more small and medium-sized enterprises (SMEs) are turning to trusted providers like Maya Business, which offers integrated tools such as payment gateways and invoicing solutions to help create a smoother, more reliable customer experience.
Wondering if your current payment setup is holding your business back? Here are some signs it could be turning customers away at checkout.
1. Customers Are Frequently Abandoning Their Carts
If you're seeing a high number of customers adding items to their cart but not completing their purchase, your checkout process may be the issue. A long or complicated payment flow can create friction, causing shoppers to abandon their carts out of frustration. Even those with a strong intent to buy may back out if the process feels confusing or time-consuming. To reduce drop-offs and boost conversions, focus on streamlining the checkout experience by minimizing form fields, removing unnecessary steps, and making the path to payment as smooth as possible.
One way to deliver a more seamless experience is by using a solution like Maya Checkout, which lets you accept a variety of payment options like credit and debit cards, e-wallets, and other emerging channels, all in one platform. Its clean and intuitive interface makes it easy for customers to complete their purchases without unnecessary steps or delays. Plus, whether you're running your own website or using a platform like Shopify or WooCommerce, Maya Checkout integrates effortlessly through built-in plugins, making setup both quick and hassle-free.
2. Customers Keep Asking If You Accept Other Local Payment Options
When customers frequently reach out to ask whether you accept specific payment methods like Maya Wallet or credit cards, it’s a sign that your current setup can benefit from an upgrade. Shoppers who don’t see their preferred method may hesitate or leave for a competitor instead. By offering the most commonly used local payment methods, you can create a faster, more convenient checkout experience that feels tailored to your audience’s needs.
To help meet these expectations, Maya Checkout supports a wide range of local and digital payment channels, so you don’t have to worry about missing out on customers who prefer to pay via e-wallets or credit cards. This flexibility not only improves the overall shopping experience but also increases your chances of closing a sale.
3. Mobile Users Are Struggling to Complete Checkout
With more consumers shopping from their phones, a poor mobile payment experience can be a major barrier. If your checkout process isn’t optimized for mobile, such as having tiny buttons, misaligned fields, or slow-loading pages, shoppers will likely give up. A mobile-friendly interface that’s responsive, easy to navigate, and touch-optimized ensures your customers can check out smoothly on any device.
To support this kind of experience, Maya Checkout is designed with mobile responsiveness at its core. It provides a user-friendly payment interface that works seamlessly across all screen sizes. Whether your customers are checking out through your app or mobile site, Maya helps ensure the process is simple, fast, and frustration-free.
4. You’re Getting Complaints About Hidden Fees
Surprise charges at the final stage of checkout can quickly erode customer trust. When the total suddenly jumps due to unexpected fees, shoppers may feel misled and abandon their carts, often leaving negative feedback behind. Here, transparency is essential. Clearly communicate all costs up front, and provide a breakdown of charges early in the process to help customers feel confident and informed.
To help support this transparency, Maya Invoice Payments allows you to easily send detailed online invoices to customers, showing a full breakdown of fees and charges. It also offers customizable templates that can be sent via email or messaging apps, making the invoicing process more efficient. Providing clear invoices helps ensure that customers understand exactly what they’re paying for before completing the transaction.
5. Customers Don’t Feel Safe Entering Their Card Details
Trust is essential during checkout, and if your payment gateway doesn’t display security signals, customers may think twice before entering their information. A lack of visible trust indicators like SSL certificates, padlock icons, or secure payment logos can create doubt, especially among first-time buyers. Displaying security badges and using well-known payment providers can help reassure customers that their data is protected.
This is where a solution like Maya Checkout can make a big difference. It comes with built-in 24/7 fraud protection and robust security features that give your customers confidence that their information is in good hands. The platform is built to handle transactions securely and efficiently, so both you and your shoppers can enjoy peace of mind throughout the checkout process.
6. First-Time Shoppers Leave When Asked to Create an Account
Requiring users to register before they can check out may seem like a good way to gather customer data, but it can deter spontaneous buyers. If you're seeing first-time visitors drop off at the account creation step, consider how much friction that extra task is adding. Not everyone wants to commit right away, especially for a single purchase. Offering a guest checkout option can make the experience more seamless and inviting for new customers.
That said, even without a full e-commerce site, you can still provide a convenient checkout experience with Maya Payment Links. This flexible solution lets you accept payments without the need for users to create an account with your website. Simply send your unique payment link through messaging apps or email, and your customers can complete their purchase quickly and easily.
Give Your Customers a Hassle-Free Checkout Experience with Maya Business Solutions
At the end of the day, a smooth and reliable payment setup can make all the difference in turning casual browsers into loyal customers. By addressing common checkout pain points as discussed above, you can build trust, reduce friction, and boost conversions. Sign up for Maya Business to access flexible, secure, and easy-to-integrate payment solutions that meet your customers’ needs.
Setting up a Maya Business account lets you open a Maya Business Deposit account that you can use as your settlement account. With a market-leading 2.5% per annum interest rate, your PHP 1 million deposit can earn PHP 25,000 in interest per year. What’s more, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, giving you additional savings.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, allowing you to reinvest in your operations with ease. Just continue using Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions, and transform your e-commerce payment setup into a more customer-friendly experience.
