When customers shop online, they expect a smooth experience from start to finish. No matter how easy it is to browse your site or how well-organized your offerings are, if something goes wrong at checkout, many shoppers will walk away without completing their purchase. One of the biggest culprits behind abandoned carts is a failed payment. And while some causes may lie on the customer’s side, such as using an expired card or having insufficient funds, it’s equally important to ensure that your system isn’t the root of the problem.
Payment failures can cause revenue loss, and it may make customers less likely to return. Over time, these challenges can affect overall business performance. That’s why it’s crucial to prioritize payment reliability and make the process as seamless as possible. Equipping your online store with modern payment solutions, such as those offered by Maya Business, is a great first step in reducing friction and ensuring your customers can have their online payment processed without hassle. To help you avoid payment issues and reduce lost sales, here are some effective ways to make sure your checkout process runs without a hitch.
1. Offer Multiple Payment Methods
There’s nothing more frustrating for a customer than reaching checkout only to realize their preferred payment method isn’t accepted. Whether it’s credit or debit cards, digital wallets, QR codes, or bank transfers, your online payment gateway should support a wide variety of options. One way to cover all bases is by using a solution like Maya Checkout, which lets you accept payments directly from credit and debit cards, e-wallets, and other commonly used payment methods. This ensures your customers can always pay the way they prefer, making the checkout process smoother and helping you close more sales.
2. Keep the Checkout Experience Simple and Intuitive
Even if your product offering is excellent, a complicated or confusing checkout process can still turn shoppers away. Make sure your payment flow is clean, mobile-friendly, and easy to navigate, even for customers who aren’t tech-savvy. The best online payment processing systems prioritize simple form fields, clear labels, and minimal steps. These elements help ensure users complete their purchase without dropping off midway. A smooth and user-friendly interface not only enhances the overall experience but also reduces failed payments caused by input errors or last-minute cart abandonment.
3. Be Transparent with Fees and Final Costs
Surprise charges at the end of checkout are a major reason for cart abandonment. Many customers back out when they see a higher total than expected. To address this, make sure your checkout page provides a clear breakdown of charges, including taxes, shipping, and any service fees. A tool like Maya Invoice Payments makes this easier by allowing you to send detailed online invoices via email, SMS, or messaging apps, helping customers understand exactly what they’re paying for before they confirm the purchase. This level of transparency builds trust and encourages customers to follow through with their transaction.
4. Use Payment Links for Added Flexibility
Even if your business doesn’t have a dedicated website, you should still provide a smooth and secure way for customers to pay. Limited or inconvenient payment options can lead to failed transactions, especially when buyers are ready to pay but don’t have a quick way to do so. A payment links solution is a viable tool that will allow you to accept payments outside traditional e-commerce platforms. With Maya Payment Links, for example, you can easily generate a unique link and send payment requests through your customer’s preferred messaging app. This gives them a fast and convenient way to complete their purchase and helps ensure the sale isn’t lost due to platform limitations.
5. Install the Right Plugins for Your E-Commerce Platform
If your online storefront runs on Shopify or WooCommerce, using the correct payment plugin is essential. An incompatible or poorly integrated plugin can cause checkout issues or even block payments from being completed. To avoid this, take advantage of Maya’s custom plugins for both platforms. These plugins enable you to integrate Maya Checkout easily and directly into your webstore, supporting local payment methods and ensuring a smooth, secure, and reliable checkout experience for every customer.
6. Provide Smart Error Handling and Automatic Retries
Payment failures can occur for a variety of reasons, among which include poor connectivity, temporary bank issues, or even just simple typos. Instead of letting these problems result in abandoned carts, use an online payment processing service that can automatically retry transactions when possible. It’s also important to display clear and specific error messages so customers understand exactly what went wrong and how they can resolve it. Whether it’s a declined card or incorrect details, a helpful prompt at the right moment can turn a failed attempt into a successful sale.
7. Implement Strong Security Measures
Shoppers are unlikely to complete a purchase if they feel their information might be at risk. That’s why it’s crucial to ensure your checkout page is encrypted and displays visible trust signals like SSL certificates, secure payment badges, and verified provider logos. Investing in a secure payment system not only protects your business from fraud but also reassures your customers that their data is safe. To this end, Maya business solutions provide 24/7 fraud protection designed to keep all your transactions safer and more secure, helping you maintain trust and reduce security-related drop-offs.
Say Goodbye to Failed Payments With Maya’s Online Payment Solutions
A smooth checkout experience is essential to closing a sale, but even one payment failure can put it at risk. By using the right online payment solutions, you can make sure you’re not losing revenue to preventable issues. Sign up for Maya Business to access smart, secure online payment tools that help you streamline your checkout process and give your customers a seamless payment experience.
Setting up a Maya Business account lets you open a Maya Business Deposit account, which can serve as a convenient settlement account. With a market-leading 2.5% per annum interest rate, a PHP 1 million deposit can earn you PHP 25,000 in interest each year. As an additional benefit, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, helping you save even more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, which you can invest in tools or upgrades to make your operations more efficient. Just make sure to use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Start your journey with Maya Business today to unlock smarter financial tools that help reduce failed payments and keep your sales on track.
