Your website serves as the foundation of your e-commerce brand. In lieu of a physical store, your website showcases what your business brings to the table. It’s where people shop for your items and complete their transactions. Aside from facilitating conversions, your e-commerce site also plays a central role in gaining the trust of your customers and cultivating their loyalty to your brand. It makes business sense, then, to devote time and effort to ensure that the pages of your website can fulfill their functions and contribute to exceptional customer experiences.
E-commerce websites typically have plenty of pages, and each has a particular role. Here’s a rundown of the essential pages every e-commerce website should have and how to make the most of each one.
1. Home Page
Your home page is usually the first thing customers see, so it needs to make a strong impression. A good home page should clearly show what you sell, reflect your brand identity, and lead visitors to explore further. To make the most of this space, ensure that it features high-quality visuals as well as links to your most important products or categories. Also, keep it updated with seasonal promos or featured items to maintain the interest of returning and new visitors.
2. Product Pages
This is where browsing becomes buying. To facilitate this process, your product pages should be detailed and persuasive. Use high-resolution images and detailed descriptions so that visitors can examine the items and make informed purchasing decisions. It’s also a good idea to incorporate customer reviews into these pages so that prospective buyers can read about other people’s experiences with each product.
You want shoppers to buy items with ease, so place the “Add to Cart” button prominently and make sure that it can be seen quickly. This page can also include stock levels, delivery times, and related products to encourage more purchases.
3. Category Pages
Category pages help organize your products in a way that’s easy to browse. Whether it’s by type, price, brand, or occasion, a clear structure helps users find what they’re looking for faster. Make searches easy for shoppers by allowing them to use filtering tools to narrow down their choices. The more intuitive your category pages are, the less likely it is that users will feel overwhelmed and leave without buying.
4. Cart Page
Think of the cart page as the review area before checkout. It should give customers an accurate summary of what they’re about to purchase. As such, it should include details like items, prices, quantities, and totals. Aside from offering clear information, this page should also give customers the option to adjust quantities, remove items, or go back to shopping. A clean layout and a clear “Proceed to Checkout” button on this page can go a long way in preventing cart abandonment.
5. Checkout Page
The checkout page is where many sales are either made or lost. If the process is too long or confusing, people are more likely to quit before finishing their order. How can you encourage buyers to finalize their purchases? One of the things you should pay attention to is the payment options your e-commerce site can accommodate. Being able to process payments made using e-wallets, credit or debit cards, and bank transfers ensures that you can cater to customers with different preferences.
Integrating a versatile Shopify payment gateway Philippine-based entrepreneurs trust, like Maya Checkout, to your website will enable you to accommodate a wider range of payment options while streamlining the checkout process. Don’t worry if you’re not too tech-savvy. There’s a Maya Plugin for Shopify that you can easily integrate to your Shopify-based website.
6. About Us Page
Customers want to know who they're buying from, especially if it’s their first time visiting your site. An About Us page builds credibility by sharing your brand story, values, and team. This is also a great place to highlight your business roots in the Philippines, your mission, or what sets you apart from competitors. The use of photos and timelines on this page can give it a more personal feel and help customers connect more to your brand.
7. Contact Page
A clear Contact page reassures customers that they can reach you if needed. If they have questions about a product, shipping, or returns, for instance, this page will help them get in touch with you. The Contact page should display your email address or a contact form. It’s also the right place to add links to your social media. If you have physical branches or a warehouse, consider adding a location map too.
8. FAQ Page
Your FAQ page answers common questions so your support team doesn’t have to. The questions on this page can cover topics like shipping fees, delivery times, return policies, accepted payments, and how to track orders. Organize your answers by category so users can easily find what they need. This page can help build buyer confidence and reduce hesitation during the purchase journey.
9. Privacy Policy and Terms of Service
These pages show that you take customer data and online transactions seriously. They also help you stay compliant with laws on data protection and consumer rights. Your Privacy Policy should explain how you collect, store, and use customer data. Your Terms of Service, on the other hand, should cover payment terms, product disclaimers, limitations of liability, and general site use. These don’t need to be long, but they must be clear.
Give Your e-Commerce a Competitive Edge by Using Maya Business Solutions
Sign up for Maya Business to give your e-commerce site a competitive edge. Signing up will let you access Maya Business solutions like Maya Checkout and offer your e-commerce customers a wider range of payment options. Plus, using a secure payment gateway from Maya will help your customers feel more confident with their decision to purchase from your website.
More than that, setting up a Maya Business account also lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. You’ll also be able to send money to your partners and suppliers for free via InstaPay and PESONet, which can help reduce the cost of completing your transactions.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months. You can use a portion of this fund to upgrade your website and ensure a seamless online shopping experience for your customers. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today so you can access tools and solutions that will help you take your e-commerce to the next level.
