Do you sometimes wonder, “How do I get people to talk about my brand as passionately as I do?” The answer lies in turning your customers into loyal brand ambassadors. Because while having an effective ad campaign is good, real customers raving about you to their friends, family, and social media followers is infinitely more powerful.
In other words, when people hear genuine stories from other customers, your brand earns priceless word-of-mouth credibility and a wider reach. That kind of advocacy can’t be bought. So, how can you transform happy buyers into unstoppable brand promoters? Let’s explore the strategies and tools from Maya Business that help advocacy grow naturally.
Offer Products People Can’t Stop Talking About
People don’t promote products they merely like. They promote products they love. In fact, if your product genuinely solves a problem, delights the senses, or feels like it was made with care, people will naturally want other people to know about it.
For example, local fashion brands that release world-class designs often see customers proudly posting about their purchases online. Why? Because the products make them feel special. In essence, your product is your first impression, your conversation starter, and your ambassador-in-the-making. Without a product that inspires enthusiasm, no loyalty strategy can fully take off.
Back It Up with Excellent Customer Service
With so many options available today, great service is often the deciding factor for many customers. After all, excellent customer service creates experiences that build trust and make every interaction feel effortless. So, two brands can sell the same product at similar prices, but people will always remember the one that made them feel valued and cared for.
Excellent customer service is particularly important when something goes wrong. Imagine a customer ready to pay, but your e-commerce site suddenly goes down. Instead of losing the sale, you can instantly send a digital invoice through Maya Invoice Payments. What you’re essentially providing is a virtual payment terminal that allows your customers to receive an invoice via email, chat, or SMS, and they can then pay using their preferred method—credit card, debit card, QR Ph, or e-wallet. No fuss and no website needed.
This kind of flexibility shows that your business is prepared, professional, and committed to convenience. It also tells customers that no matter what happens, you’ll find a way to make things easy for them.
Moreover, with PCI-DSS compliance, full 3DS support, and 24/7 fraud protection, Maya ensures every transaction via Maya Invoice Payments is secure and worry-free. That level of protection builds confidence, especially for customers making online payments for the first time.
Build a Loyalty Program That Feels Personal
Traditional loyalty programs often feel transactional: earn points, get discounts, repeat. But modern customers want to belong, not just buy. In fact, the more your customers feel seen and valued, the more likely they’ll want to talk about your brand. To achieve that, offer perks that go beyond promos, such as early access to new products, behind-the-scenes content, or surprise freebies that reflect your brand’s personality.
For instance, if you sell home-brew coffee kits, reward repeat buyers with a face-to-face “barista club” experience with exclusive tasting sessions. Or you can let them suggest or vote on your next flavor release. When people feel part of your story, they’ll naturally want to share it.
Listen Like a Friend, Not a Brand
No business wants to receive negative customer feedback. But think of it this way: every complaint, compliment, or suggestion is free insight waiting to be used for growth. So, don’t just forward complaints to your service staff. Let your whole team analyze those concerns firsthand. When everyone understands what customers are feeling, improvements happen faster and more meaningfully.
Equally important, remember to close the loop. If a customer suggests an improvement and you act on it, tell them. A simple message like “Hey, we took your advice and added that new size you suggested” builds emotional equity and shows that customer voices truly shape your brand.
Ultimately, when people see that their feedback drives real change, they start to feel that they have a stake in your business and will want it to succeed.
Cultivate Communities That Feel Like Home
Beyond customer service and loyalty programs, advocacy also thrives in community. Therefore, consider creating Facebook groups, Discord channels, or Messenger circles where customers can share tips, ask questions, or showcase how they use your product. Let this be a safe and thriving space for them to post photos, share stories, and connect with each other.
Moreover, keep the vibe authentic and human. Avoid flooding the space with promos. Instead, focus on encouraging more genuine interaction until the community evolves into something that is no longer just “your” space but theirs, too.
Recognize and Celebrate Your Brand Ambassadors
Once you spot active supporters who always comment, share, or tag your brand, make it a point to celebrate them. You could feature them in your newsletters, highlight their stories on social media, or give them early access to new collections. Even better, you can send them a small token of appreciation, such as branded merchandise, a handwritten note, or an exclusive discount code. Some brands even invite their top advocates into exclusive ambassador programs where they get sneak peeks, free samples, or co-creation opportunities.
Turn Loyalty into Advocacy with the Help of Maya Business Solutions
When people love your product, feel heard, and trust your process, they keep coming back and often bring others with them. And that’s when your product stops being something people merely buy and starts becoming something people rave about.
Ready to mobilize your customer base? Sign up for Maya Business to turn even first-time customers into lifelong brand ambassadors.
Setting up a Maya Business account lets you open a Maya Business Deposit account and use it as your settlement account. With an industry-leading 2.5% per annum interest rate, you’ll earn PHP 25,000 in interest per year on a PHP 1 million deposit. Furthermore, you’ll be able to send money to your partners and suppliers for free via InstaPay and PESONet, letting you save more.
Signing up also qualifies you for a no-collateral Maya Flexi Loan offer of up to PHP 2 million in just 3 months, allowing you to have another funding source to further develop your business. Just use Maya as your primary processor for all wallet and card payments. The more you use our solutions, the better the loan offer will be.
Sign up for Maya Business today to enjoy the benefits of Maya Business solutions.
