Did you know that Filipino children are going online earlier than ever? According to a study by De La Salle University and UNICEF, the average Filipino child starts using the internet by age 10. And for many of them, smartphones are their entry point to the digital world.
Indeed, a smartphone can be a valuable tool for learning, communication, and entertainment. It allows your child to stay connected with friends, listen to music, and even complete schoolwork. However, it also comes with serious risks, such as screen addiction, exposure to inappropriate content, cyberbullying, and even financial mismanagement. That’s why setting clear, age-appropriate smartphone rules is essential for every Filipino parent raising a digital-native child.
If your child is getting their first phone or already using one, here are seven essential rules to establish early on.
Rule 1: No Smartphones During Key Periods
The first and most basic rule? Phones are off-limits at specific times of the day. Specifically, phones should be tucked away during school hours to help them stay focused. At home, phones should be off the table during family mealtimes to encourage face-to-face conversations. And at night, devices should be left outside the bedroom, preferably charging in a common area, to prevent sleep disruptions from late-night browsing or chatting. These routines help create a sense of structure and promote a healthier balance between screen time and real-life experiences.
Rule 2: They Must Manage Mobile Data
Most kids have no idea how costly mobile data can be. Look for opportunities to teach them how their data plan works, how much data is available, and what happens when they exceed the limit. This will help them browse more mindfully and avoid unnecessary charges.
With Maya, managing data becomes even simpler. You can quickly top up their mobile number through the app, and better yet, load with cashback. This way, you save money while giving your child controlled access to mobile data. It's a win-win since you manage costs, and they learn digital responsibility.
Rule 3: App Downloads Must Be Parent-Approved
The app store is a mix of useful, entertaining, and sometimes risky content. So, one critical rule is that your child must ask for your permission before installing any new apps. Review each app request together and use it as a teaching moment to talk about online safety, age-appropriate content, and responsible usage.
If you’re eager to teach your child money management skills, consider installing the Maya App on their phone. Even if your child mainly uses features like mobile load, bills payment, and so on, these early activities can already impart valuable lessons on financial discipline. As they learn responsibility, you can also slowly introduce the other products within the Maya ecosystem, like Maya Savings, Personal Goals, and Time Deposit Plus.
To give them a good start, why not open a Maya Savings account for them? Since it doesn’t need a minimum balance, you can seed it with a small amount and encourage your child to save even just a few pesos from their baon each week. Through several months, they can learn how to boost the base rate from 3.5% interest p.a. all the way up to 15% interest p.a.* simply by buying prepaid load, paying bills, paying in-store with QR Ph, using the linked Maya Card, or paying with Maya online.
Or you can use Personal Goals as a tool to teach them how to save up for something they want, like a new toy or new shoes. Each account earns 4% interest p.a. (which you can even push to the max up to 8% per year), so they can achieve their goals faster than if they used a traditional bank. Essentially, they get the safety of a bank with the convenience of a wallet. This is one of the many reasons Maya is the #1 digital bank in the Philippines.
Rule 4: Never Share Private Information Online
Children may not always grasp the dangers of sharing personal details online. That’s why you need to have a very clear rule: no posting or messaging personal information. This includes their full name, birthday, school, address, and photos that might reveal too much.
Moreover, remind them that social media accounts should be private, and they should only connect with people they actually know in real life. Additionally, help them understand that once something is shared online, it can be hard to take back, so they need to be mindful of what they post.
Rule 5: They Are Responsible for Their Devices
Having a smartphone is a privilege, not a right. Your child must understand it as such. That means storing it securely and using it with care. Make it clear that losing or breaking the device has consequences.
If you use Maya, this responsibility can extend into money matters, too. Through the Maya Wallet, your child can buy load, scan QR codes at sari-sari stores, or pay at fast food chains. Just make sure they understand that these should be supervised activities. To start, you can send a weekly baon through their Maya Wallet and ask your child to track their expenses. This teaches real-world financial skills like budgeting and saving, which will benefit them long into adulthood.
Rule 6: Set Daily Screen Time Limits
Even if your child uses their smartphone responsibly, too much screen time can harm their focus and emotional well-being. Knowing that, you’ll need to set clear daily limits for non-educational phone use. For example, they can only use it for one hour a day for social media. You can even use built-in parental controls to set app timers.
Before you do this, make sure you explain why this limit is important to avoid constant arguments or reminders. And as difficult as it might be, do your best to set a good example by limiting your own screentime.
Rule 7: Always Keep Communication Open
The final and most important rule? Your child should feel safe coming to you about anything they encounter online, whether it's confusing, scary, or even if they made a mistake. When you show genuine interest and care, your child is more likely to open up.
At the same time, make sure you’re modeling the same behavior you expect. If phones are banned at dinner, yours should be away too. If you preach screen limits, practice them as well. After all, children follow what you do more than what you say.
Set Your Child Up for a Safer, More Productive Digital Life
As smartphones become more common among Filipino pre-teens, the need for intentional digital parenting will only continue to grow. Setting rules might be uncomfortable, but it gives your child the tools to use technology safely and wisely. After all, your goal isn’t to block your child from the digital world. Rather, it’s to guide them through it safely, with confidence, discipline, and support. And that’s a lesson they’ll carry with them long after they put the phone down.
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Maya is powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas.
www.bsp.gov.ph